Sharon Tierman - Marketing Strategies for Success

3 things that made the biggest difference
Get your systems in place
Know your breakeven
Know your business and marketing

Have good support systems
Set up first then everything falls into place

Find the hungry crowd and target them
Know where your people are and who they are

It is 5 x more effective to market to existing customers than it is to find new ones
Keep in touch with existing customers

Build up your data base.
Keep in contact with people you meet
Make sure you get all address, phone and email details

Target the correct market
80/20 rule – more profit less time

Marketing & Advertising
Where to advertise
What to sell
Look at the investment
Focus

Measurable Marketing
Work out what you need back
Total cost of marketing
Conversion rate
Sales/ campaign
Profits from campaigns

Email Marketing
Automated system
Direct mail
Keep up with the trends
When sending emails – send a tip

What is an offer:
A promo
Something for free
Buy one get one free
50% off
Points for you
What are 3 activities you do in your business that generate the most income
Findings from a study showed the average CEO did 20% of income producing business
Do 3 things to bring in income each day
Be efficient and Be effective
Pulling it all together
Have good
Relationships
Systems
Mindset
Team
Marketing skills
Good financial measuring
Be time wise – cut the fat
What really counts?

It’s not the best product, location, position, qualifications, nicest office, biggest budget, which gets more sales. It’s the best marketer and that’s YOU!

for more information - http://www.madamemarketing.com/